Email:
heena786soni@gmail.com
heena786soni@gmail.com
Email:
heena786soni@gmail.com
Heena Kauser
Product Manager
Heena Kauser
Product Manager
Available for a chat
Hi! I'm
Heena Kauser
a
Product Manager
from
New Delhi
scaling products
from 0 to 1.
(2021 – PRESENT)
I'm a dedicated product manager with a unique perspective on building products that are both technically sound and user-friendly.
Heena Kauser
Product Manager
Available for a chat
Hi! I'm
Heena Kauser
a
Product Manager
from
New Delhi
scaling products
from 0 to 1.
(2021 – PRESENT)
I'm a dedicated product manager with a unique perspective on building products that are both technically sound and user-friendly.
3+/
years of experience
Relentless
Metric Chaser
Data-Driven
Innovator
Growth
Architect
3+/
years of experience
Relentless
Metric Chaser
Data-Driven
Innovator
Growth
Architect
{02} — Tools & Skills
My creative toolbox
{02} — Tools & Skills
My creative toolbox
{02} — Tools & Skills
My creative toolbox
Figma
Wireframe & Prototype
80
%
Figma
Wireframe & Prototype
80
%
Figma
Wireframe & Prototype
80
%
Jira
Plan, track, and manage product developmen
80
%
Jira
Plan, track, and manage product developmen
80
%
Jira
Plan, track, and manage product developmen
80
%
Mixpanel
Product analytics
70
%
Mixpanel
Product analytics
70
%
Mixpanel
Product analytics
70
%
SQL
Data Analytics
60
%
SQL
Data Analytics
60
%
SQL
Data Analytics
60
%
Framer
No-code website builder
50
%
Framer
No-code website builder
50
%
Framer
No-code website builder
50
%
E-commerce
Re-commerce
B2B
D2C
Social network
E-commerce
Re-commerce
B2B
D2C
Social network
{03} — Process
How I work?
Problem Definition
/
01
I focus deeply on understanding the problem.
Discover
Identify the core problem or customer need I aim to solve.
Validate:
Validate the problem with customer interviews or surveys.
Define:
Define the value proposition clearly.
Problem Definition
/
01
I focus deeply on understanding the problem.
Discover
Identify the core problem or customer need I aim to solve.
Validate:
Validate the problem with customer interviews or surveys.
Define:
Define the value proposition clearly.
Problem Definition
/
01
I focus deeply on understanding the problem.
Discover
Identify the core problem or customer need I aim to solve.
Validate:
Validate the problem with customer interviews or surveys.
Define:
Define the value proposition clearly.
MVP
/
02
Build a Minimum Viable Product (MVP)
Simplify:
Focus on delivering only the core functionality.
Prioritize:
Prioritize features based on customer impact and effort.
Streamline:
Avoid overloading the MVP with unnecessary features.
MVP
/
02
Build a Minimum Viable Product (MVP)
Simplify:
Focus on delivering only the core functionality.
Prioritize:
Prioritize features based on customer impact and effort.
Streamline:
Avoid overloading the MVP with unnecessary features.
MVP
/
02
Build a Minimum Viable Product (MVP)
Simplify:
Focus on delivering only the core functionality.
Prioritize:
Prioritize features based on customer impact and effort.
Streamline:
Avoid overloading the MVP with unnecessary features.
Unmet needs
/
03
Customer Validation & Feedback
Test:
Build out the website structure using selected tools.
Gather:
Collect data through surveys, interviews, and analytics.
Identify:
Identify friction points and unmet needs.
Unmet needs
/
03
Customer Validation & Feedback
Test:
Build out the website structure using selected tools.
Gather:
Collect data through surveys, interviews, and analytics.
Identify:
Identify friction points and unmet needs.
Unmet needs
/
03
Customer Validation & Feedback
Test:
Build out the website structure using selected tools.
Gather:
Collect data through surveys, interviews, and analytics.
Identify:
Identify friction points and unmet needs.
Iterate
/
04
Iteration & Incremental Improvement
Refine:
Use feedback to refine and improve the product incrementally.
Sprint:
Implement changes in short sprints (typically 1-2 weeks).
Test:
Continuously test new iterations with users.
Iterate
/
04
Iteration & Incremental Improvement
Refine:
Use feedback to refine and improve the product incrementally.
Sprint:
Implement changes in short sprints (typically 1-2 weeks).
Test:
Continuously test new iterations with users.
Iterate
/
04
Iteration & Incremental Improvement
Refine:
Use feedback to refine and improve the product incrementally.
Sprint:
Implement changes in short sprints (typically 1-2 weeks).
Metrics
/
05
Lean Metrics & Continuous Monitoring
Track:
Track actionable metrics to measure success.
Validate:
Use A/B testing to validate the impact of changes.
Evaluate:
Regularly evaluate progress using Lean metrics like Pirate Metrics.
Metrics
/
05
Lean Metrics & Continuous Monitoring
Track:
Track actionable metrics to measure success.
Validate:
Use A/B testing to validate the impact of changes.
Evaluate:
Regularly evaluate progress using Lean metrics like Pirate Metrics.
Metrics
/
05
Lean Metrics & Continuous Monitoring
Track:
Track actionable metrics to measure success.
Validate:
Use A/B testing to validate the impact of changes.
Team building
/
06
Cross-Functional Collaboration
Communicate:
Foster collaboration between development, design, and marketing teams.
Align:
Host regular stand-ups, sprint reviews, and retrospectives for alignment.
Cultivate:
Promote a culture of shared ownership.
Team building
/
06
Cross-Functional Collaboration
Communicate:
Foster collaboration between development, design, and marketing teams.
Align:
Host regular stand-ups, sprint reviews, and retrospectives for alignment.
Cultivate:
Promote a culture of shared ownership.
Team building
/
06
Cross-Functional Collaboration
Communicate:
Foster collaboration between development, design, and marketing teams.
Align:
Host regular stand-ups, sprint reviews, and retrospectives for alignment.
Rs. 250m
Revenue generated for Buybackart
Rs. 250m
Revenue generated for Buybackart
Rs. 250m
Revenue generated for Buybackart
3+
Years
of experience
3+
Years
of experience
3+
Years
of experience
Top Fellow
Product Manager fellowship
NextLeap
Top Fellow
Product Manager fellowship
NextLeap
Top Fellow
Product Manager fellowship
NextLeap
{04} — Testimonials
Don’t take my
word for it
* Take theirs
4
/ 5
I was especially impressed by Heena's ability to navigate and manage even the most complex business requirements with ease.
Anisha Ratnam- AVP-BD/ Antino
4.0
/ 5
Heena quickly understood BuyBacKart's complexities, identified growth opportunities, and drove results with strong analytical skills and a proactive approach to change.
Aftab Ansari - CEO/ BuyBacKart
5.0
/ 5
Heena’s ability to provide a simple yet elegant solution after analysing the root cause of the problem is what sets her apart. Her sense of empathy shines in the user-centric products that she has built and managed
Aditya Chainani- PM/TMSA
4
/ 5
I was especially impressed by Heena's ability to navigate and manage even the most complex business requirements with ease.
Anisha Ratnam- AVP-BD/ Antino
4.0
/ 5
Heena quickly understood BuyBacKart's complexities, identified growth opportunities, and drove results with strong analytical skills and a proactive approach to change.
Aftab Ansari - CEO/ BuyBacKart
5.0
/ 5
Heena’s ability to provide a simple yet elegant solution after analysing the root cause of the problem is what sets her apart. Her sense of empathy shines in the user-centric products that she has built and managed
Aditya Chainani- PM/TMSA
4
/ 5
I was especially impressed by Heena's ability to navigate and manage even the most complex business requirements with ease.
Anisha Ratnam- AVP-BD/ Antino
4.0
/ 5
Heena quickly understood BuyBacKart's complexities, identified growth opportunities, and drove results with strong analytical skills and a proactive approach to change.
Aftab Ansari - CEO/ BuyBacKart
5.0
/ 5
Heena’s ability to provide a simple yet elegant solution after analysing the root cause of the problem is what sets her apart. Her sense of empathy shines in the user-centric products that she has built and managed
Aditya Chainani- PM/TMSA
{05} — Questions I get asked
Everything you need to know
Everything you need to know
01/
What inspired me to make a career change into this field?
Technology is reshaping industries, and I’ve witnessed its transformative impact firsthand while working as a founding member at BuyBackArt. I thrive in developing solutions that balance customer satisfaction with business objectives. Driven by this passion, I transitioned from business development to product management, where I’ve focused on creating value-driven products. To enhance my skill set and continue growing, pursuing a Product Manager course at NextLeap felt like a natural next step in my career journey.
02/
What's my biggest motivator in life?
My biggest motivator in life is learning. I find immense joy in reading books and listening to podcasts featuring people I admire. Books have been instrumental in teaching me patience, while podcasts have sparked deep, reflective thinking within me. Together, they've shaped my ability to see the world from diverse perspectives and approach challenges with a curious and open mind.
03/
What makes me different?
What sets me apart is my ability to embrace a clean slate and start again. I'm not afraid of failure because I see it as a stepping stone rather than a setback. This mindset keeps me resilient, knowing that success is always just a breath away, waiting for me to reach out
01/
What inspired me to make a career change into this field?
Technology is reshaping industries, and I’ve witnessed its transformative impact firsthand while working as a founding member at BuyBackArt. I thrive in developing solutions that balance customer satisfaction with business objectives. Driven by this passion, I transitioned from business development to product management, where I’ve focused on creating value-driven products. To enhance my skill set and continue growing, pursuing a Product Manager course at NextLeap felt like a natural next step in my career journey.
02/
What's my biggest motivator in life?
My biggest motivator in life is learning. I find immense joy in reading books and listening to podcasts featuring people I admire. Books have been instrumental in teaching me patience, while podcasts have sparked deep, reflective thinking within me. Together, they've shaped my ability to see the world from diverse perspectives and approach challenges with a curious and open mind.
03/
What makes me different?
What sets me apart is my ability to embrace a clean slate and start again. I'm not afraid of failure because I see it as a stepping stone rather than a setback. This mindset keeps me resilient, knowing that success is always just a breath away, waiting for me to reach out
01/
What inspired me to make a career change into this field?
Technology is reshaping industries, and I’ve witnessed its transformative impact firsthand while working as a founding member at BuyBackArt. I thrive in developing solutions that balance customer satisfaction with business objectives. Driven by this passion, I transitioned from business development to product management, where I’ve focused on creating value-driven products. To enhance my skill set and continue growing, pursuing a Product Manager course at NextLeap felt like a natural next step in my career journey.
02/
What's my biggest motivator in life?
My biggest motivator in life is learning. I find immense joy in reading books and listening to podcasts featuring people I admire. Books have been instrumental in teaching me patience, while podcasts have sparked deep, reflective thinking within me. Together, they've shaped my ability to see the world from diverse perspectives and approach challenges with a curious and open mind.
03/
What makes me different?
What sets me apart is my ability to embrace a clean slate and start again. I'm not afraid of failure because I see it as a stepping stone rather than a setback. This mindset keeps me resilient, knowing that success is always just a breath away, waiting for me to reach out
{06} — Contact me
